Privacy Policy
Last updated: 13 October 2026
YOYBO
Yoybo Ltd. | 167-169 Great Portland Street, 5th Floor, London W1W 5PF, United Kingdom
ICO registration number: C1946136 | [email protected]
This policy explains how Yoybo Ltd. ("Yoybo", "we") handles personal data. It covers two groups of people:
- •Businesses that use Yoybo to run a loyalty card, and their staff (Part A)
- •Customers who add a business's loyalty card to their phone (Part B)
1. Who we are
Yoybo Ltd., 167-169 Great Portland Street, 5th Floor, London W1W 5PF, United Kingdom. ICO registration number: C1946136. Contact: [email protected]
Part A — Businesses and staff
2. Data we collect
Business account
- •Business name, category, logo and address
- •Account owner's name, email and phone number
- •Billing address and, where required, tax/VAT number
- •Card settings: stamp count, rewards, card design, sign-up form, locations
When you set up your business, we may fill in some of these details (name, address, map coordinates, phone number and website) from Google Places. You can edit them at any time.
Staff
- •Name, email or phone number used to log in
- •Actions in the cashier app (stamps given, rewards redeemed and when)
Usage and technical data
- •Login times, IP address, device and browser type, and a history of settings changes
Payment
Card payments are handled by Stripe. We do not receive or store your card details. We receive the plan, amount and payment status.
3. Why we use it
| Purpose | Legal basis |
|---|---|
| Running your account, cards and cashier app | Contract |
| Billing and invoices | Contract · legal obligation (tax) |
| Security, fraud prevention, abuse detection | Legitimate interest |
| Service emails (billing, account and security notices, product changes) | Contract · legitimate interest |
| Product news and tips | Consent or legitimate interest · you can unsubscribe at any time |
| Improving the product using usage statistics | Legitimate interest |
We do not sell your data.
Part B — Customers (loyalty card holders)
4. Who is responsible for your data
When you join a business's loyalty card, that business is responsible for your data (the "controller"). Yoybo stores and processes the data on the business's behalf (as a "processor"), under a data processing agreement.
For questions about how a business uses your data, contact the business first. You can also contact us and we will pass your request on.
5. Data we collect
Sign-up form
The business decides which fields its form asks for. Typically:
- •Name
- •Email address and/or phone number
- •Birthday (optional)
- •Whether you agree to receive marketing messages
- •Any other fields the business adds (text, number, date or tick-box)
Card activity
- •Stamps collected, rewards earned and used, and dates of visits
Device data needed for the card
- •For Apple Wallet and Google Wallet: a card identifier and a technical push token that lets us update your card. We do not receive your Apple ID or Google account details.
Location
If the business adds its address to the card, your phone may show the card on your lock screen when you are nearby. Your phone does this on its own. Yoybo does not receive or store your location. You can turn this off in the card's settings in your wallet ("Suggest on Lock Screen" on iPhone).
6. What the data is used for
- •Adding stamps and rewards to your card
- •Updating your card in your wallet
- •Sending you messages from the business about your card and rewards (for example, "You have a free coffee waiting")
- •Marketing messages from the business, only if you agreed: card notifications, email or SMS
- •Showing the business statistics about its loyalty program
7. What the business can see
The business can see the fields you filled in on its sign-up form and your card activity at that business.
A business cannot see:
- •Your cards at other businesses
- •Your activity at other businesses
Businesses may use your data only for their own loyalty program and marketing. They may not sell it or share it with others.
8. Notifications and messages
- •Card notifications: You can turn them off from the card's settings in your wallet. Your card and stamps stay.
- •Email: Every email has an unsubscribe link.
- •SMS: Reply with the opt-out word in the message, or contact the business.
- •Delete the card: Removing it from your wallet stops all card notifications. To delete your data, see section 13.
9. Children
Yoybo is not intended for children under 16. Businesses must not knowingly sign up children under 16 without parental consent. If you believe a child has signed up, contact us and we will delete the data.
Part C — For everyone
10. Who we share data with
We share data only with providers that help us run Yoybo:
| Provider | Purpose |
|---|---|
| Apple | Apple Wallet cards and card updates |
| Google Wallet cards · Google Places (business details) · service emails | |
| Stripe | Payments |
| Cloudflare | Security and content delivery |
| Amazon Web Services (Frankfurt, Germany) | Hosting and data storage |
| Twilio | Sign-in verification codes sent by SMS |
| OpenAI | Generating text suggestions from public business information. No customer data is sent. |
If a business connects its own email or SMS provider (for example SendGrid, Mailgun, Brevo or Twilio) to send campaigns, those messages are sent through that provider under the business's own account.
For the analytics and advertising tools used on our website, see our Cookie Policy.
We may also share data when the law requires it, or as part of a merger or sale of the company (you will be told beforehand).
11. Security
- •Encrypted connections (TLS)
- •Each business's data is kept logically separate, and access is checked on every request
- •Passwords are stored only in hashed form
- •Access is limited to staff who need it
12. How long we keep data
| Data | How long |
|---|---|
| Business account | While the account is open |
| Invoices and payment records | As long as tax law requires (UK: 6 years) |
| Customer card data | While the business's account is open, or until the customer asks for deletion |
| After a business closes its account | Customer data is deleted within 90 days, except records we must keep by law |
| Technical logs | Up to 12 months |
13. Your rights
Under UK GDPR, EU GDPR and Turkey's KVKK, you can ask to:
- •See the data we hold about you
- •Correct it
- •Delete it
- •Restrict or object to its use
- •Get a copy in a portable format
- •Withdraw consent at any time
Send requests to [email protected]. We reply within 30 days. If you are a customer, we may pass the request to the business that runs your card.
You can also complain to:
- •UK: Information Commissioner's Office (ico.org.uk)
- •EU: your local data protection authority
- •Turkey: Kişisel Verileri Koruma Kurumu (kvkk.gov.tr)
14. International transfers
Data may be processed outside the UK, the EU or Turkey (for example, by our providers in the United States). When it is, we use legally approved safeguards such as standard contractual clauses or adequacy decisions.
15. Cookies
See our Cookie Policy.
16. Changes
If we make important changes, we will tell businesses by email at least 30 days in advance. The date at the top shows the latest version.