Loyalty Program for Coffee Shops

Give the customer who grabs a morning coffee a reason to choose you for their next break, too. Build a loyalty program for your café and use rewards along the way to show how every punch brings them closer to the next one.

Start for free
No setup feeGoogle & Apple WalletNo credit card needed
Coffee Shops loyalty card example 1
Coffee Shops loyalty card example 2
Coffee Shops loyalty card example 3
Coffee Shops loyalty card example 4
Made for you

A loyalty card that looks like your café

Add your logo and colours to your loyalty card, then choose a cup, coffee bean or croissant punch icon. Place a size upgrade at the fifth punch and a standard coffee at the tenth. Each time customers open the card on their phone, they see your café and their progress towards the next reward.

DESIGN YOUR OWN CARD
What can you do?

Highlighted features

Location reminders

PRO

A regular walking past on the way to work can see a reminder of their morning coffee on their loyalty card: “Pick up a coffee and get closer to your next reward.” It puts your café in mind when they are deciding where to stop. The same reminder can prompt a slower afternoon coffee break.

Automatic campaigns

When mornings are already busy, give regulars a reason to visit on a quieter day instead of discounting every coffee. For example, offer an extra punch on eligible coffee purchases on a weekday you choose. They have a reason to move a coffee break to that day, and you can support a new habit.

Referral program

When a regular recommends your café to a colleague, they share an invitation link. Once their friend accepts and makes a first visit, both get an extra punch on their cards. The newcomer starts working towards a reward, while the regular has a reason to come back for another coffee.

Win-back campaign

If someone who buys coffee every week stops coming, remind them of the punches they have already earned: “Your punches are still on your card. Your next coffee takes you a step closer to a reward.” An automatic message after the period you set helps put your café back in mind for their next break.

Rewards along the way

Customers need not wait until punch ten for a free coffee. Give a size upgrade at punch five; they can use it on a later eligible purchase while still working towards a standard coffee at punch ten. The first reward makes the middle of the card worth reaching.

One business, several cards

A daily takeaway coffee and a bag of beans for brewing at home are bought at different intervals. You can set a short target on one loyalty card for takeaway drinks and a separate card for customers who regularly buy beans. Someone who buys both moves towards a reward on each card at their own pace.

Frequently Asked Questions

Got questions? We’ve got answers

Choose the visits you want to encourage: the daily coffee, a quieter afternoon break or breakfast. Create a punch card in Yoybo with an early reward and a later goal. Put the sign-up QR code at the counter or on a table; customers add the card to their phone, and staff scan the code on it with the Merchant App after an eligible purchase.
Send cardholders a manual message from Marketing before your quieter hours: “Drop in this afternoon for coffee and a special treat with a selected cake.” You could also set a small pastry reward on the card or offer an extra punch on chosen days. Regulars get a specific reason to stop by outside the morning rush.
That depends on your cost per coffee and the reward you offer. You can give one punch per coffee or decide the number of punches according to the amount spent. You set how quickly a four-coffee order moves the customer towards a reward.
Cost the reward around a standard-sized drink; you do not have to include expensive extras. Offer a size upgrade or a discount on a selected cake first, then a standard coffee at a later milestone. An early reward gives people a reason to return, and they use it on a later eligible purchase.
They earn the reward when they reach its punch. If your card gives one punch per purchase and the standard coffee is earned on purchase ten, they can redeem it on purchase eleven or another later eligible visit.
If customers buy them at different intervals, two cards may be clearer: an early reward on the daily drinks card and a shorter visit target for weekend breakfast. If you prefer one card, set a minimum spend and give a punch for each eligible purchase that meets it.
Customers scan the QR code at the counter or on a table and fill in the sign-up form themselves. Staff only scan the code on the customer's card with the Merchant App for an eligible purchase; they do not enter the customer's details. Place the sign where people can scan while waiting and keep the staff scan in the normal till flow.

Set up your own system in minutes

Build the campaign, set the rules, design the card and give your customers a reason to come back. The whole setup takes 10 minutes.

Start for free
No setup fee
Google & Apple Wallet
No credit card needed

Ask AI about Yoybo

We send the question for you — see the answer for yourself.

ChatGPTClaudeGeminiPerplexity