Loyalty Program for Bakeries & Patisseries

The customer grabbing a morning pastry visits more often than someone ordering cupcakes for a party or a box of doughnuts for the office. Build a loyalty program around your bakery, with separate punch cards and rewards for different product ranges.

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Bakeries & Patisseries loyalty card example 1
Bakeries & Patisseries loyalty card example 2
Bakeries & Patisseries loyalty card example 3
Bakeries & Patisseries loyalty card example 4
Made for you

A loyalty card as recognisable as your bakery

Put your logo and colours on your loyalty card, then pick a punch icon that evokes bread, croissants, cupcakes or doughnuts. Add a drink, a selected individual treat or a box discount at different milestones. The morning regular recognises the card at the till; the box customer can see the reward they're working towards.

DESIGN YOUR OWN CARD
What can you do?

Highlighted features

Location reminders

PRO

When a regular passes your bakery on the way to work, their loyalty card can remind them to stop for breakfast: “Pick up a pastry and get closer to your next reward.” Someone walking past a patisserie might think of a small box to take to a friend's house that evening. Be there for the quick, everyday decision.

Automatic campaigns

Mornings might be busy while weekday afternoons are quiet. Run a campaign that adds an extra punch with a selected individual treat and coffee on chosen days, or offer a small birthday treat. Your loyalty program gives people a reason to pop in between celebrations.

Referral program

A box of doughnuts at work or cupcakes at a party introduces your bakery to new people. A happy customer shares an invitation link; when their friend accepts and visits, both receive one extra punch. The new customer leaves with a card and a reason to return.

Win-back campaign

After a celebration order, don't wait until the next birthday to see that customer again. An automatic message can say: “Fancy a small treat between celebrations? Your punches are still on your card.” A cupcake, doughnut or breakfast pastry becomes an easier reason to come back soon.

Rewards along the way

A customer who stops by every morning fills a card quickly. Give that habit a little reward along the way: a discount on their next tea at four punches, a selected single item at eight and a discount on a standard box at twelve. They redeem each earned reward on a later eligible purchase while the same card continues to the next milestone.

One business, several cards

The neighbour buying bread every morning and the person ordering a doughnut box for the office once a month shop at different speeds. Give counter purchases a shorter card and standard cupcake or doughnut boxes their own card. You can keep bespoke celebration cakes on a separate card with rules that fit those orders.

Frequently Asked Questions

Got questions? We’ve got answers

Decide which purchases you want to encourage: everyday counter visits or standard box orders. Set up a punch card in Yoybo with an achievable first reward and put your QR poster where customers can see it. They get the card on their phone; staff use the Merchant App to scan its code and add a punch for an eligible purchase.
They don't have to. Give small everyday purchases a short card and less frequent box orders a separate one, so each customer has a reward within reach. If you'd rather use one card across your range, set a minimum spend: for example, one punch for each eligible purchase of £10 or more, whether the basket contains bread, cupcakes or doughnuts.
No. You can base the punch on an eligible order meeting your minimum spend rather than the number of doughnuts in the box. A box of six then counts as one purchase. If larger boxes need a different reward, create another card for them.
You don't have to restrict the card to another cake order. Add the first punch when they collect the cake, then let selected everyday pastries or breakfast purchases count on the same card. A smaller, nearer reward gives them a reason to visit the counter before the next celebration.
Your reward doesn't need to be a custom cake. Offer a selected cupcake after a few standard box purchases and a discount on a standard box at a later milestone. You can put both rewards on one Yoybo card while keeping the labour involved in custom decorations outside those rewards.
Customers get their own card by scanning the QR code at the counter. For an eligible purchase, staff scan the code on the customer's card with the Merchant App to add the punch; they don't fill out the sign-up form. Place the poster and scanning point where they fit your till flow.
Yes. If you offer selected items in an end-of-day box, send the relevant cardholders a manual push message from Marketing: “Today's end-of-day boxes are on the counter until closing.” Regulars get a reason to stop by on their way home, and you can reach them while those bakes are still fresh.

Set up your own system in minutes

Build the campaign, set the rules, design the card and give your customers a reason to come back. The whole setup takes 10 minutes.

Start for free
No setup fee
Google & Apple Wallet
No credit card needed

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